Uber is available on 6 continents and 37 cities within the U.S. It's growth is astounding and they have been able to provide a great service to drivers and riders. As they dominate the urban areas, the rural market becomes the next focus. They are going to launch in Montana in 4 of the major cities there. They approached me as a graphic designer because I am born and raised in Montana and thought my perspective would be valuable with creating collateral to celebrate the whole state, not just the launch cities. I created a poster for the launch party and cards that will be in all Uber Montana drivers' vehicles.
I focused on celebrating both the well-known and the more obscure tourist and local attractions and amenities of the Big Sky State.