We launched a campaign to tell people about all the great things in the Bay Area, besides work, that are Bartable to try to increase off-peak ridership. Restaurants, entertainment, sporting events, shopping etc. This idea of "If it's _______, it's Bartable," really took off and we have been able to adapt it for more focused audiences and seasons.

I was Studio Head for this campaign as well as Video Editor for the "If it's edible, it's Bartable" commercial.

This work was created at the Division of Labor.