We worked with this cheeky cosmetics brand to launch two new lines of products based on a couple of their best sellers. Benefit's voice is already very whimsical and playful, but always beautiful.

The Hoola line of products launched online February 2016 and will hit national stores in July. The best-seller Hoola powder bronzer is the cornerstone of the line and is one of the original Benefit products. We were challenged to construct a scene with a story that could convey the idea of bronze in a new way. So we took a classic story with an infamous line and gave it a Benefit spin. 

I was with this project from conception to production, was Lead Studio Designer and had to pleasure of being an on-set designer as well.

The second campaign we did for Benefit Cosmetics was for new products inspired by their best-selling Dandelion powder. This campaign was designed to target the Asian market. By creating an imaginative world where men lived on dandelions, we were able to capture the fun and flirty nature of the baby pink color while still creating a beautiful campaign that literally references the product name.

I was Studio Head for this campaign as well.

This work was created at the Division of Labor.