My team and I worked with Cisco for about a year to launch a new product, create compelling social content, and craft their SXSW experience. We began by creating a brand guideline for Cisco Spark that both aligned with the new Cisco tone and voice and allowed Spark to differentiate itself within the Cisco product ecosystem. From there, we followed those guidelines to create an ongoing social strategy with content across Facebook, Twitter, and Instagram. We crafted the product launch event for the Cisco Spark Board, then followed up by creating a unique and catered experience for people at SXSW.

This work was created while at OutCast.