Elby is a new electric bike company that came to us wanting a complete brand creation. We worked with a guy to create the logo, then it was all about creating the brand voice. I had a heavy hand in creating promotional material as well as compositing the chosen bike colors and logo onto their floor sample.

We created a website as well as tradeshow assets and a campaign, "You charge it. It charge you," where I was able to help out with creating and compositing some 3D modeled typography.

This work was created at the Division of Labor.