For the launch of their new documentary “The Defiant Ones,” HBO teamed up with Bloomingdale’s to launch an exclusive collaboration for the release with NYC-based artist Ross Riddle. The design team was tasked with creating an experience for the retail window space to highlight the collaboration. We focused on the theme of music and disruption. The first window featured synchronized spinning records that spelled out the show’s logo only once per cycle. The second window was large dimensional type that played with the artist’s names featured in the documentary. The final window was a collaged created and remixed from album covers, with motion graphics that helped bring the background to life.

This work was created while at OutCast.