When working with this new local craft brewery, our strategy was to create a more real-world brand within the craft brewing market. We created a look that mimicked offset printing for the posters. 

We extended the look onto a billboard and launched a social media campaign that if a person posted a "Big-Ass Selfie" with the billboard in the background and showed it to the bartender at a specific SF pub, they would get a pint of Headlands for free.

I was the AD for the posters and billboard and developed their website as well.

This work was created at the Division of Labor.