When creating a campaign for pay-per-mile car insurance, we wanted to ask the question, "Why pay for miles you don't drive?" So we decided to show all the people who might benefit from this type of car insurance, you know, the folks who have a car that stays parked in it's spot most of the time. 

"Car insurance for people who don't drive much," was born. We worked with an illustrator to showcase the archetypes of folks who don't drive much.

This work was created at the Division of Labor.

This campaign included digital, social media, and out of home. I was Head of Production for all assets.