When working with this well-known outdoor gear company to launch a new line of vacuum insulated bottles, we wanted to really celebrate the functionality of the bottles, while not getting sucked into just the technical specs, like the slew of competitors. We wanted to speak to both the outdoor enthusiast as well as the average commuter by showcasing the product and its claims through beautiful photography, elegant design, and deliberate headlines.

We created this visual campaign for these new bottles that were showcased in various print publications, at tradeshows, across social media, and in retail stores. 

I worked directly with the Creative Director to create this campaign from conception to production. 

This work was created at the Division of Labor.