When creating a campaign for this online news source, we came up with the line, "Welcome to the New News," to emphasize the drastic difference between the content of OZY versus other online news sites. We did this by celebrating the rich content that they explore and contrasting this content with the more superficial  content about which other news sites usually write. 

I was able to create digital assets for social media advertising, as well as print ads for three issues of The New Yorker. I also animated 10 video shorts celebrating individuals that are current and doing something that "matters," and an explainer video that is used on the About OZY page on ozy.com.

This work was created at the Division of Labor.