When TBS came to us to launch a new TV show, we thought that the best way to promote a new comedy would be to get people laughing before the show aired. We capitalized on the wealth of photos that people post on social media with #badhaircut or #haircutfail. We created an interactive campaign through social media, a digital outdoor campaign, as well as web banners, Facebook advertisements, and a commercial.

This work was created at the Division of Labor.