The Melt already has an established voice and brand style. Our job was to bring it to life with creating and launching National Cheeseburger Day, where we hired a famous cheese carver (yes, you read that right) to carve a cheeseburger out of one ton of cheese.

For the launch party, I created a collection of animated screens that ran throughout the event.

We also created some outdoor boards for the opening of a branch store in Denver, as well as a group of digital screens that will run in stores throughout the west coast.

This work was created at the Division of Labor.